Who are the target customers of CIMB Preferred VISA Platinum and VISA Gold?

CIMB Preferred Visa Platinum is a premium product designed to be the card of choice for affluent consumers. VISA Platinum goes beyond VISA Gold with exclusive features, privileges and prestige designed specifically for the affluent segment. In terms of ranking and positioning, VISA Platinum sits in the middle of VISA product stack. In Cambodian market, VISA Platinum is the highest product. VISA Infinite and VISA Signature are not available yet. 


  1. VISA Infinite: high net-worth individuals (richest)

  2. VISA Signature: higher spenders (richer)

  3. VISA Platinum: affluent customers (rich)

  4. VISA Gold: better value for everyday use

  5. VISA Classic: everyday use

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